Audience Profile

Our group had a meeting to decide on our target audience; the members agreed that the music video is going to be reflected for all genders as an audience, however it may appeal to women/ girls more as ‘Girl’s just wanna have fun’ is a lively, girly song, about women’s getting past their troubles and getting together with friends to have a good time together. We would aim to draw in teenagers and young adults, ages ranging from 13 – 23. We imagine them to be young students. Education-wise they would be high school students or college attendees. They could come from any country, but I think they would normally be from western countries, as well as countries that English is one of the main languages used, spoken, and understood, as the song is in English. Also another reason it would be popular in western or English language dominating countries is because this song would be remembered and recognised in those countries, they would remember Cindy Palmer singing it before, so appreciate it more. The genre of music that would need to appeal to our audience would be pop. They should be interested in upbeat, funky music with a fresh and new sound. It may have been an old song, sung many times by various artists, but our approach to it would be different and unique to it, than the previous people who covered it. They other interests or hobbies may be in the performing arts sector; listening, creating or producing music, having a passion for various styles of dance, excelling in drama performances. They would like arts and creative work: designing, creating, introducing, and developing new things to present to the world. Also they may be athletic and a keen sports lover. They have the mindset to get past all obstacles and press on with the things they have an undying passion for. A dedicated, and hard working person, when faced with problems, they still have their girls to go out and have fun with. This Music video is right for them, as it will give these young students motivation to get past the little problems that pop up along their path to their dreams, and to not take their friends for granted. It’s supposed to inspire and carry these messages to them. Also it has a very feel-good happy vibe to it, to show that when you have problems, it’s not the end of the world, be happy and smile, and have a good time, and don’t take life for granted.